Digital Communications Specialist

Digital Communications Specialist Position Summary

We are seeking a Digital Communications Specialist for our custom gift and photo imaging brands Unisub and ChromaLuxe. At Universal Woods, you will be part of a global team committed to developing and delivering campaigns that excite and inspire customers worldwide. This individual will execute the internal communications strategy in partnership with marketing, sales, and internal stakeholders.

Reporting to the Director of Marketing, the Digital Communications Specialist will develop content for internal and external communications. You will manage our editorial content calendars from a global POV and measure our communications efforts. The ideal candidate will insist on the highest standards, have a strong bias for action and sense of ownership, think big, and be energized by juggling priorities. You’ll keep composure in fast-moving situations, embrace ambiguity, be able to quickly get up to speed on complex issues, and rapidly prepare thorough messaging strategies.

Key Responsibilities

  • Manage the editorial calendars for Unisub and ChromaLuxe to facilitate proactive communications planning
  • Benchmark and track key performance indicators (KPIs) for communications efforts to measure and optimize both content and channels so we deliver results; report monthly performance metrics
  • Support content development for proactive communications, including social media, media relations, customer programs, customer training programs, change management initiatives, as well as reactive messaging for issues and crisis communications
  • Lead all social media planning including curating, creating, writing, and publishing content (including interviews, videos, and photography)
  • Assist with media relations photography, website updates, and graphic design as needed
  • Scan all social channels for new messages, comments, and posts and reply when necessary
  • Get into the conversation with our customers and key partners, providing information to support their inquiries and comments
  • Identify new digital trends in the market and provide recommendations based on assessments for campaign enhancements
  • Support sales and marketing with trade show event planning and facilitate customer support

A little bit about yourself:

  • You raise the bar on the team through a passion for communications, willingness to take risks and care in decision-making
  • You roll up sleeves and get work done, even when at times it’s outside the scope of the job
  • You are very comfortable working across multiple teams and stakeholders
  • You are ambitious and proactively think of new ways to add value and change the current status
  • You are able to adapt to changing priorities, can be flexible, and are willing to take ownership of an outcome
  • You are able to speak up and be heard, you are driven, and ready to really make your mark on a global scale, thriving on success
  • You get things done – you are analytical, organized, and manage competing priorities with ease
  • You are a results-focused and self-motivated person. When challenges arise, you see them through


  • Bachelor’s degree in Journalism, Communications, Marketing or relevant field
  • 3+ years proven work experience in Social Media and Content Management (Facebook, Instagram, LinkedIn, Twitter)
  • Superior writing and editing skills as well as strong presentation and communication skills
  • Project management experience with the ability to handle multiple high-priority projects at the same time, meet real-time deadlines, adhere to project budgets and control project quality
  • Working on a global team a plus

At Universal woods, it’s the people that make the UW purpose possible. And we invest in them by offering exceptional benefits like:

  • Competitive salary
  • Profit-sharing plan (2% of annual salary)
  • 401(k) plan
  • Company 401(k) matching contributions (50% of first 6% contribution matched)
  • Employee Assistance Program (EAP)
  • Tuition assistance
  • Medical, prescription, dental & vision insurance
  • Vacation time & paid holidays
  • Short and long-term disability insurance
  • Health & wellness program
  • Flexible schedule

The Company: Universal Woods

Universal Woods is a manufacturer of coated, hard substrates used in graphics and mezzanine decking applications. The Company serves two primary segments: (i) Sublimation, for which it supplies coated aluminum, wood, and other substrates that are to apply images through sublimation printing; and (ii) Cornerstone Wood Products (“CSWP”), for which it manufactures coated, engineered wood for warehouse mezzanine decking.

UW is headquartered in Louisville, KY, with additional facilities and operations in Ohio, Belgium, and Australia.

To apply, send resumé and cover letter to:

Universal Woods ATTN: Digital Communications Specialist

Universal Woods LLC is an equal employment opportunity employer.